Wednesday, October 26, 2016

Search Engine Optimization Unveiled


After the emergence of the worldwide web, the world started to mumble the word ' internet'. People started to search various ways to build their own web pages. A huge outbreak of web pages developed at that time. It can be said as a second industrial revolution because people started to publish products through online. An unknown way of marketing.
On those days Larry Page was in a discussion about their research project. He eventually moved to an idea of  a search engine which right now  acts as the best personal assistant for you GOOGLE. Even though the domain google.com was registered on September 15,1997  they made it as a company on September 4,1998.


Larry Page Google Founder

After forming it as a company their responsibilities grew.At that time the search results were given as an email after 24 hours. There were also other web search engines like AltaVista,Yahoo,Archie and so on. In 2001 September 11 changed the performance of google to a great extent. After the September 11 attack, people started to search about this topic widely. But unfortunately, google can’t produce relevant information. When they go through an analysis they found that most of the web pages at that time are not crawlable. For the working of google search, it needs the web pages should be easily crawlable by the google bots or spiders.
After having so many hot arguments google decided to  publish the Search Engine Optimization Guide to make aware the webmasters about optimization of pages. Thus webmasters started to implement the techniques to build their sites which made google bots to provide better results.

WORKING OF GOOGLE BOTS

Let's talk about google bots. Actually, they are algorithms to crawl web pages. While crawling the pages they collect some information about them. This is called as catching, that means preparing a screen shot of the webpage.Then these details are arranged according to the information that page holds.This property is called as indexing of web pages.


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