Right now we saw how the
evolution of SEO take place.Now we can find out the different key areas in on-page SEO.
Actually a webpage is made up of HTML codes and conventions. In an HTML page it consist of two major areas. They are the head section and the body section. For both these sections if we took little more care we can make that page with a good rank. First of all we can check the head section.
Tips in <head></head> section:
First of all in a head section we need to add title. Title is the first clue to bots saying the matter of a webpage. So we need to use relevant and simple titles. We can use around 5-6 words for the title. Also it should be limited to 50-60 characters. We need to avoid full uppercase titles. We need to have the correct spelling and avoid grammar mistakes. We should make some phrases including the focusing keyword for a better result. For an example
<title>Computer Accessories Online</title>
This might be used as a title for a Computer accessories store which provides online shopping.
If we use the same title for different webpages it is treated as keyword cannibalism. When such a situation occurs bots will become confused and it might lead to lesser visibility. If we give long titles the search snippets will show dots such a way that user can't identify the full sentence.
Next, We need to focus on meta description. The word `meta` suggests that it shows the inner meanings of a webpage. it describes the contents of a webpage to bots in brief. We need to limit the contents by 155-160 characters. It is because the search snippet is 1024px wide. Here also we need to take care of spelling mistakes and grammatical errors. Our meta description should be unique. Unique in the sense that we should not reuse it and we should not copy the meta description from the competitors site. Meta description must be small, precise and simple for the user. We can use our focusing keywords in a meta description but limit its number.
Here shows the example for meta description
<meta name="description" content="Leading Computer sales and servicing outlet of Dell computers - Kochi">
Here the focusing keywords computer sales and servicing used efficiently. If wee forget to give meta description bots collect the words in the content of webpage and displays it. Else it may grab the content from open directory projects like
dmoz.com.
Another important tag used in on page SEO is the 'robots' property. By default all the pages of a website are indexed and followed by the bots. If we don't want the bots to follow and index a particular webpage robots property with no-index and no-follow specification is used.
Now we can move to body section.
Tips for <body></body> optimization:
In the body section first of all we need to take care of <h1> tag. Usually this tag is used to emphasis the main heading. It must be small and simple. And we should use this tag only once. If we forget to give <h1></h1> tag then bots will check for the presence of <h2></h2> tag. Here also unique tag implementation is the first and primary law. If use multiple times bots will be confused and tend move our webpages into sandbox. If we add links in our webpage at most care should be taken. It is because links works as a fuel for visibility. If we use the text for a link as the same as focusing keyword then bots understand it as a reference from our webpage to a keyword which makes our efforts in vain. So we need to use other keywords as a text for link attribute.
Then we move on to the content section, we have the following tips for content optimization. To optimize the content we need to use the focusing keywords inside the content. We need to use the keywords in a limited range. Best range is using keywords up to 2-3 in a 100 words content. If we didn't use the keywords inside the content then bots can't recognise the relationship between title and content. If we wish, we can make the keywords in bold letters to help the user to identify them. Also we need to add a succeeding space after using a comma or a period.
While we adding images we should use the relevant names for them. It means that the name should match the content.If we have more than one word in the filename add hyphen for separation. We need to add the
alt attribute of the image tag for a better visibility. We need to add the image very near to the exact content.
